ARTIST RESOURCES

Signage, materials and online guides for our exhibitors.

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Image: Jan Nesbitt

This page will be updated regularly throughout August. Please keep checking back.

Open Studio/Venue Resources

Please print the following and ensure you complete/display in your venue as appropriate:

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We will be providing venue signage (including a venue sign, and multiple arrows). The following resources are for additional decoration/promotion for your venue or if you need additional arrows/signage to direct visitors:​​

Online Resources

​Banners/logos/artwork to download and use on social media/your website:

To download images: hover or click on the image and press the downwards arrow.

Tags, Hashtags and Ideas:

Please make sure you are following us!

Instagram: @peacockartstrail
Facebook: @peacockartstrail
Twitter: @peacocktrail

And always use the hashtag on all social media accounts: #peacockartstrail2021

 

When posting online, please remember to tag us so we can then like/comment/share your work.


Exhibitors should aim to do as many of the following as possible, depending on level of experience on social media:

  • Follow your fellow exhibitors and like/comment/share their posts as often as you can

  • Post images of your work and work in progress - tag us and we will share!

  • Use tools like Stories and Reels to show visitors 'behind the scenes' 

Video Ideas:

Short videos are increasingly popular on social media and are a great way to get yourself seen by a much larger audience. Here are some ideas (with examples) of the kind of content you could share on social media and tag us - 

​1. Short Video of Making or Demonstrating a Process (ideal max length 15 seconds​) - 

Video of you at work. Could be all of you on camera, or just your hands. This video could be in real-time or time-lapsed.
​Example: Committee Member Kathy Hutton demonstrating her printing process - https://gopro.com/v/MJg0K0RB74l5R 

 

2. Longer Video of Making or Demonstrating a Process (ideal max length, 3 minutes) -
Video of you at work. Could be all of you on camera, or just your hands. This video could be in real-time demonstrating one specific element of your work, or time-lapsed if it is showing a process over a few days.
​Examples - https://interact.handmadeinbritain.co.uk/demonstrations/
Notice that some exhibitors talk to camera, but some use either time-lapse or text captions. Do whatever feels right for you and how you work.

3. Workshop/Studio Tour (ideal max length, 15 seconds) -
Short video tour of where you work. You can be in-front or behind the camera. You could describe your space or use captions to tell viewers what they’re seeing. 
​Example: Kathy Hutton studio tour with caption - https://www.instagram.com/reel/CM4XyInjC81/

 

4. Personal Bio (max length, 3 minutes) -
You will need to speak to the camera. Include a short introduction about who you are and what you do. You may want to select and answer one or two of the optional questions from your application form (your submission will have been emailed to you). Could be live or pre-recorded and ospted on IGTV.
Example: here is our very own exhibitor, Philippa Macarthur, telling us about her work and her involvement in a project with Chippenham Museum - https://www.facebook.com/watch/?v=479037623364204

5. Pre-recorded workshop (10 mins, ideally no longer than 15 mins​) -
An extension of a demo where people could join in at home. ​You may need to consider what materials viewers will need to have in advance.
Example: Bronwen Gwillim guided video to make a necklace from felt tip pens for Digital Craft Festival - https://www.youtube.com/watch?v=WIMdbqdjnUE

For the last two ideas, please get in touch if you're thinking of doing something like this as we would like to create a schedule of online events and help you promote.

PS. None of this has to be high tech and you don't need expensive gadgets.

 

Here is Kathy Hutton, using a jam jar to great effect to record her printmaking videos on her phone!

Social Media Guides

Across all social media platforms, liking and commenting on others posts is vital to start building up relationships. It does take time – it’s an investment – but used correctly it can be very successful for you. If you just post and don’t interact, you can’t expect others to interact with you or even to know you’re there. A good time to interact and start liking, commenting, retweeting and sharing is just after you have posted yourself. This lets other users know that you are active and encourages them to visit your post.

Good etiquette is to respond to comments and to return the favour of likes & shares. Some very big companies still take the time to do this, even though they have vast numbers of interactions.

Take some time to try them out, you won’t be able to use them all so find the one that you are most comfortable with and that you are getting the most engagement with. Aim to update and interact regularly, and vary your content. Don’t just use it to ‘sell’ yourself. Social Media is not your website; instead people like to see behind the scenes, your inspirations, your work in progress rather than just finished products.

Training Notes 

Other Resources

Photography and Images:

http://pixlr.com/ - free photo editing software with basic and advanced options. Crop tool (to make images square) and the 'Adjustment' menu are good places to start. Can use on your phone or desktop.

Social Media Apps to try:

Layout - for making collages of images on Instagram

Collage Maker - similar to Layout, with a few different templates. Ads are annoying, but if you can ignore them it's a good tool.

Design:

https://www.canva.com/ - for help with design. Simple to use, can insert your images into templates. Lots of preset templates for social media so you don't have to work out the pixel sizes yourself. Can use on your phone or desktop

https://inkscape.org/ - design tool for more advanced users. An excellent free open source version of other well known design packages! Lots of free tutorials on YouTube. Would recommend Logos By Nick to start - https://www.youtube.com/channel/UCEQXp_fcqwPcqrzNtWJ1w9w 

Websites:

https://linktr.ee/ - connect audiences to all of your content with just one link

 

Business Advice:

The Design Trust - http://www.thedesigntrust.co.uk/free-resource/

An incredible source of information for small creative businesses 


Insurance:

Public Liability Insurance: https://a-n.co.uk/

Arts Insurance: https://www.hencilla.co.uk/